Starting point
A client job through Fastwork. The material was portrait iPhone clips, photos, Kalbe fonts, logos and a song chosen by the client. The delivery had to be 1920×1234 even though the footage is vertical, so every shot sits in a panel layout (three, two or one) instead of a forced crop. No testimonials, music only.
Following the song
The track was analysed at 112 BPM. 13.6–50.15 s is spliced (25 ms crossfade) into the second chorus, which is identical to the first (chroma correlation 0.88), with a fade-out at 87–90 s. Every cut is locked to the beat.
The 90 seconds
- Intro: animated 55th logo, "HJ Berbagi", a quick photo flash montage.
- The Movement: a dotted map of Indonesia with pharmacy pins, and the pharmacist team "moving together".
- Action 1: free check-ups, five tests (blood pressure, cholesterol, blood sugar, uric acid, allergy risk) and a FREE stamp.
- Action 2: GEMA CERMAT education (smart use of medicine) and a talk show.
- Action 3: gifts, laughter, dancing.
- Closing: group photos, "A commitment to keep serving the nation's health", then the end card "Strong collaboration, growing stronger".
v1
The first version delivered to the client. All graphics are code-drawn over the footage, with one consistent grade and panel transitions. Mastered to −14 LUFS.