Starting point
An Instagram Reels ad for @yogi.ef's video editing, design and website services, aimed at small businesses and creators aged 18–30. The message: "Video, design & website — one person, done." The structure and pacing follow a reference video (hook, search, hard cut to light, order, proof, end card), but none of its text or branding was copied.
The 15 seconds
- Hook (dark): "Still looking for" with a swapping pill: a video editor? → a designer? → a web developer?
- Search: a glass search bar types out a query, the result is @yogi.ef, a click, then a zoom-through.
- Hard cut to light at 4.0 s: headline, a phone mockup with real Fastwork portfolio images, and a 🤩.
- Order in 3 steps: "+" → Apply → Booked ✓, then a confirmation toast.
- Proof: 4.9 rating, 68+ projects, ~11 min replies, 1–3 day delivery, all from the real Fastwork profile. Then "Project Completed."
- End card: the profile photo with an RGB split, @yogi.ef, and the CTA "Follow & DM to order".
From preview to final
- v1: contact sheets checked repeatedly. Bigger hook text, the cursor moved off the buttons, end-card overlaps fixed.
- v2: the "YE" monogram replaced with the real profile photo everywhere.
- v3: iOS-style emoji and punchier effects: shake, zoom punch, whip smear, RGB glitch, shockwave, confetti. This is the approved version, rendered as Final v1.
Sound
Procedural music (120 BPM), filtered in the dark part and fully open at the hard cut. 106 SFX cues with ducking, mastered to −14 LUFS.