Demo Coffee is the fictional brand that ships with MotionMind (shared/brands/demo/). This 6-second promo was built for the Learn guides with the MotionMind CLI (init, music, sfx, render, log, promote, edit) in one workspace, and every step is on record. Five versions, one campaign:
| Version | What changed | Stage | Loudness |
|---|---|---|---|
v1-steam | first build; CTA and logo in the bottom band | staging | −13.6 LUFS |
v2-safe | CTA moved inside the safe area, then edited in HyperFrames Studio | archived | −13.6 LUFS |
v3-hot-by-7 | new hook "Hot by 7 a.m.", master gain fixed | production | −14.2 LUFS |
v4-landscape | the same message in 16:9 | production (16:9) | −13.6 LUFS |
v5-sound | music bed plus three starter sounds | staging | −13.5 LUFS |
v1 → v2: the CTA was under the caption
v1 put the CTA and logo below y 1635, where Reels and TikTok draw the account name and caption. The safe-zone overlay in MotionMind Studio showed it; v2 moved both inside. Then the headline, the CTA's timing and the music's fade-out were changed by hand in HyperFrames Studio, with the version locked for the agent while it was open.
v3: a new hook, and a loudness miss
A new hook is a new version, so "Hot by 7 a.m." became v3. Its first render measured −19.3 LUFS and production refused it. Raising the master gain by the difference (+5.3 dB) gave −14.2 LUFS; v3 passed and went to production, and v2 was archived.
v4 and v5: another ratio, and sound
v4 is the same message in 16:9; it sits in production next to v3, because each aspect ratio has its own. v5, the version above, adds a motionmind music bed and three sounds from the CC0 starter pack, one per event:
How each step works: 9:16 Safe Areas · Visual Editing · Loudness · Campaigns vs Versions · Brand Assets & SFX
